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Web Survey Bibliography

Title Research at Web speed
Author Van Yoder, S.
Source Financial Executive, 17, 3, pp. 40-42
Year 2001
Database ProQuest
Access date 21.07.2004
Abstract Web-based information gathering is emerging as the biggest change ever in research techniques as it creates a sophisticated tool that is altering the way businesses learn about consumers and subsequently make crucial market and financial decisions. Clearly, online research enables companies to gain real-time market knowledge. Online research has become an important adjunct to traditional market research - enabling companies to learn and react quickly and shape their strategies accordingly.
Access/Direct link ProQuest (full text)
Year of publication2001
Bibliographic typeMagazine article
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Web survey bibliography - Magazine article (28)